The way to start your day

Cereal in a takeout box ... who'da thunk?!?

I was watching Aaron Brown tonight on CNN and had one of those, "why didn't I think of that" moments. Apparently, a couple of guys took note that Americans are cerealaholics and next thing ya know, they've got a made-to-order "cereal bar."

Cereality is the name, and they've got an interesting little concept that, to me at least, is utter genius.

You walk up to the counter, choose your cereal of choice, add whatever topping(s) you want from choices including those crunchy marshmallows in Lucky Charms, nuts, fruits or even candies like Pop Rocks. Add some milk, and viola! You've got your own custom cereal to go - in a milk-tight cereal bowl. Even their spoons are cool - you can drink the milk through the handle that doubles as a straw.

And that's not all ... if you want to take home your own custom creation, you can ... they will bag it and box it for you.

Maybe I'm a sucker for gimmicks (OK, I am as sucker for gimmicks), but you've got to admit this is a great idea. No?!?